Junk Buster

Stop your junk mail!  This website has been set up to make it a bit easier to sign up to junk mail opt-out schemes. There are no less than six opt-out services for junk mail and paper directories in the UK - and before Junk Buster was launched they all had to be contacted separately. In just a few clicks you can now contact up to six junk mail opt-out schemes.

Junk Buster is not just about making opting out easier. I set up Junk Buster out of frustration with the junk mail industry's unwillingness to provide a decent service to the millions of people who have no need for advertisements being pushed through their door. There are many things that could be done to make stopping junk mail easier. This here is Junk Buster's manifesto…

The junk mail industry is currently self-regulating. This largely explains why there are so many opt-out schemes and why they don't co-operate. Put simply; the more opt-out schemes there are, the less likely it is people will sign up to them. Hence we got a scheme for addressed junk mail; a scheme for unaddressed mail delivered by Royal Mail; a scheme for unaddressed mail delivered by members of the Direct Marketing Association; a scheme for the Yellow Pages; a scheme for Thomson Local; and a scheme for the BT Telephone Directory. This nonsense should end; the Direct Marketing Association should set up its own official junk buster (which should also include the Telephone and Fax Preference Service).

None of the opt-out services is properly advertised. Only 198,000 households are currently registered with the Door-to-Door Opt-Out, for instance. That's 0.7 per cent of all UK households. The figure for Your Choice is negligible; only 1,600 households have signed up (0.0006 per cent of UK households). Even the Direct Marketing Association would not dare argue that the take up is so low because people actually like junk mail. The simple truth is that people don't know they can opt out. It's time junk mailers start advertising their own opt-out services. Information about opting out should be advertised prominently in every directory; Royal Mail should organise an annual mail-out to tell each and every household in the country about the existence of its opt-out scheme; and that the Mailing Preference Service should be advertised on every piece of junk mail that could have been prevented by signing up to the scheme.

There is no need for opt-out schemes to be run by junk mailers. All opt-out services should be taken away from the industry and run by an independent organisation which cares about people, not junk mailers.

All opt-out schemes should give people the opportunity to register online. Currently, only the Mailing Preference Service allows people to do so. The only reason why the Door-to-Door Opt-Out and Your Choice work with paper confirmation forms is that this makes it more difficult to register. Yell, Thomson Local and BT all refuse to advertise their schemes and don't allow people to opt-out online for that reason - the only way to find out about their opt-out schemes is via websites as these!

You currently need to do no less than three things just to stop unaddressed junk mail. Apart from signing up to the Door-to-Door Opt-Out and Your Choice scheme you also need to get a 'No Junk Mail' sticker (this is because the majority of leaflets coming through the door are not delivered by Royal Mail and or members of the Direct Marketing Association). There is no need for things to be so complicated and discouraging. In Canada, Australia and on mainland Europe people can simply stop commercial leaflets by putting a 'No Junk Mail' sign on their letterbox. Why have all these bureaucratic opt-out schemes if there's such an easy solution?